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Research Director's Programming & Ratings Toolbox provides clarity about your Nielsen data and the confidence to make critical programming decisions — quickly.

Save Time. Eliminate Guesswork. React Promptly.

The demands on OMs and PDs are more intense than ever. Budget cuts. Competition from other media. New products. Lack of resources. Decreasing ratings and no time or no idea where to start in order to effectively interpret Nielsen data.

Research Director's Programming & Ratings Toolbox utilizes a unique combination of proprietary ratings analysis tools and expert consulting services to provide a deeper understanding of what is happening in your market immediately after Nielsen’s data release — for your station AND your key competitors!

Trusted by radio stations nationwide, this unparalleled service provides rapid access to a 360-degree market view in order to facilitate strategic programming decisions in real-time.

Learn more about how the Programming & Ratings Toolbox works:

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**Programming & Ratings Toolbox service is only available to Nielsen subscribers.

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Get these comprehensive deliverables combined with savvy guidance from our industry experts:

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Instant Station Performance Indicators

Breakdown of your market, including your stations’ and key competitors' performance indicators, delivered within minutes of your Nielsen data release.

 

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Hot Zip & Exact Age Reports

Trended ratings analysis of panelist changes, including who is contributing AQH and where they live — both for your station and your competition. Allows you to target your marketing more efficiently and effectively.

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Format Tracker

360-degree view of what’s happening in your market to understand what competitive factors, such as rising or falling market listening, have affected your station’s numbers.

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Custom Programming Reports

Tailor-made reports that drill down into your ratings and provide strategic solutions for your toughest obstacles.

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One-on-One Programming Reviews

Live walk-throughs of your ratings with industry experts who understand your business and your challenges, and provide you with global perspective on national ratings trends and format performance.

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On-Demand Consulting Services

A dedicated team on stand-by to help you confidently make programming decisions.

GET A FREE MARKET INSIGHT REVIEW with one of our programming gurus!

Trust our team of industry experts to give you the clarity and insight you need to make real-time programming decisions with confidence. Please complete the form below to learn how the Programming & Ratings Toolbox can help your station win in the ratings.

**Programming & Ratings Toolbox service is only available to Nielsen subscribers.

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Working with Research Director is an essential part of our ratings month. Whenever we want to go deeper than the initial numbers, Steve and his team are the first place we turn. It goes without saying that ratings can be a frustrating process, having a team that can help you drill down to why things are happening is invaluable.   

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– Derek Madden, VP of Mainstream Rock Formats, Cumulus Minneapolis

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There isn’t any other company, including Nielsen, that delivers this information in a timely, succinct, beautifully crafted, and well-presented way. Research Director does a better job of crunching numbers and showing this data than Nielsen. They explain what happens in a rating book in the greatest detail and with the fastest speed that even a C-grade student can understand.

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– Milt McConnell, VP of National Sales, Alpha Media Portland

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