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Research Director provides turnkey sales materials that help you close more sales — quickly.
Save Time. Communicate Value. Close More Sales.
The demands on local sellers, Directors of Sales and Sales Managers are more intense than ever.
- Budget cuts
- Lack of resources
- Competition from other media
- New Products
- Changes in the media buying and selling landscape and no time to effectively interpret audience data and create effective sales materials
Research Director's vast library of Sales Solutions helps your sales team communicate the value of radio as a advertising medium through clear, concise and impactful presentations and tools. Our team of radio industry advocates tap into the power of Nielsen data and subject matter expertise to develop custom reports that tell the story of your station and add context to your audience data.
Trusted by radio stations nationwide, this unparalleled service arms sales teams with the confidence and tools they need to meet your station's goals and drive up revenue.
**The Sales Solutions service is only available to Nielsen subscribers.
You receive professional sales presentations and tools combined with savvy guidance from our industry experts to help you close more sales — faster than ever.
Snapshot Rank & Trend Reports
Quick at-a-glance reports to identify audience growth and top demo ranks, delivered within minutes of your Nielsen data release.
Station Key Insights
Concise, easy-to-read sales materials highlighting your station’s quantitative strengths, focusing on your demographic and competitive needs to help build a brand with advertisers.
Qualitative Category Decks
Demonstrate the value of your listeners beyond basic demographic, rating, rank, and cost per point by presenting the socioeconomic status and product usage of your audience for specific categories.
Client Specific Presentations
Tailor-made presentations that help position your stations or cluster to a specific advertiser with impactful research/data presented clearly, concisely, and persuasively.
Balanced Buy Analysis Tool
This interactive tool helps demonstrate how well a proposed radio buy delivers different segments of the population by showing how many GRPs are delivered by each segment of a broad demographic group.
Radio Buyer's Guide
Position yourself to advertisers as THE research resource for your market with this indispensable media planning tool that provides an objective overview of the performance of all major radio stations in your metro.
Prospector Report
Prospector mines qualitative data to focus your selling efforts on categories in which a station can deliver its very best consumers. The report gives your team total confidence when presenting to advertisers.
One-on-One Consultations
Live walk-throughs of your sales materials with industry experts who understand your market and your challenges, and provide you with global perspective on national trends and sales performance.
Sales Team Webinars
Sales teams leave our sessions armed with valuable station insights, marketing tips and a better understanding of the value of their audience after a live walk-through of their sales materials with our Client Services Team.
GET A FREE CUSTOM CLIENT PRESENTATION from our expert team!
Trust our team of radio industry advocates to communicate the value of radio as a relevant advertising medium with unparalleled audience relationships and interaction. Please complete the form below to learn how Research Director's Sales Solutions service can drive revenue growth for your radio stations.
**The Sales Solutions service is only available to Nielsen subscribers.
The stories Research Director can tell with the presentations they produce has made a big difference in our closed business. My team feels more comfortable reaching out to new markets now because of the support from Research Director and this has increased sales.
– Amanda Schneider, GSM, CRISTA Media - Seattle, WA
Research Director creates professional research pieces that are easy for our sales team and clients to understand and explain why our radio stations should be part of a business’ advertising plans. They are a real time saver too, because the sales team doesn’t have to dive into research and come up with the story – Research Director does it for us!
– Ellen Puckett, Sales Manager, Renda Broadcasting - Fort Myers, FL
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