Save Time. Spend More Time in Front of Prospective Advertisers. Close More Business.

Research Director Inc.'s suite of TV Sales Solutions enables your team to identify and close more business opportunities by focusing on categories where your viewers are a match for specific advertisers. The materials you receive hone in on the socio-economic status and specific product usage of your audience. By highlighting the strongest stories, these presentations help differentiate your viewers beyond basic demographic, rating, rank, and cost per point. The focus is always on the overall value of your viewers for each advertising category.

The challenges facing sales teams in the media industry are increasing. When the stakes are high and you need the ammunition to close the deal, Research Director Inc.'s TV Sales Solutions does the job. Our team of industry experts present this research clearly, concisely, and persuasively in customized materials to fit your station’s unique advertising needs.